An exciting new addition!

Posted on July 31, 2020

This week, The Apple Press®, Hawke’s Bay’s premium beverage company, have released another exciting new juice to their already extensive range of Apple, Apple & and Wellness juices.

“The Apple Press Gold Kiwifruit and Cold Pressed JAZZ™ Apple” is the latest flavour released within the “Wellness” range and is expected to be a Kiwi favourite thanks to its unique pairing of two of New Zealand’s favourite fruits.

Gold Kiwifruit is a superfruit known for having three times the amount of Vitamin C found in an Orange and, is great for boosting the body’s natural defences.

Ross Beaton, Founder and CEO of The Apple Press says their new Gold Kiwifruit and Cold Pressed JAZZ™ Apple juice is a source of fibre and has the recommended daily allowance of Vitamin C. “As with all juices we make at The Apple Press, our Gold Kiwifruit & JAZZ™ has no added sugar or preservatives so customers can be confident they are getting a juice that is deliciously good for them” said Beaton.

The Apple Press juice range including new release Gold Kiwifruit and Cold Pressed JAZZ™ apple is available now in all good supermarkets as well as selected cafés.

Beaton founded The Apple Press in 2018 with business partner and Food Technology Expert Sally Gallagher. Their unique point of difference is to hand-pick and cold-press all the flavour and goodness of a tree-ripe Hawke’s Bay apple and craft it into apple juice made from individual varieties such as JAZZ™, Braeburn, Royal Gala, Pink Lady® & Envy™ .

In late 2018, The Apple Press launched their “Wellness” range, pairing Hawke’s Bay apples with health renowned fruits, vegetables and natural ingredients known to support the body’s natural defences.

The Apple Press believe in “great taste and low-waste”, sustainably sourcing the “ugly fruit” rejected for export, with apples traceable back to the Hawke’s Bay orchards of origin.