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A bite sized bit
about us.

We’re The Apple Press, and we come from Hawke’s Bay, New Zealand. Our little corner of the world is blessed with all the ingredients that fruit needs to thrive-sunshine, fresh-air, good soil and plenty of water (In fact, Hawke’s Bay is known as the “fruit bowl” of New Zealand).

Our purpose is to share the pleasure of drinking a Hawke’s Bay apple with the world. Our apples are given the 5-star treatment, hand-picked at their peak ripeness, cold pressed just once, then bottled delicious, just for you. And when we say apple juice, we don’t mean any old apple juice.

This is apple juice unlike you’ve ever tasted before, pressed from individual varieties like Jazz™, Envy™, and Royal Gala because we reckon, just like wine, every apple has its own taste characteristics, and we want you to discover these taste sensations at their very purest-on their own.

The world’s best apple juice, from the world’s best apples, with no added sugar or preservatives.

Oh, and did we mention we’re a low-waste kinda company? We sustainably source the “cosmetically blemished” fruit deemed not pretty enough for export, and we can trace every apple back to its orchard of origin.

We’re The Apple Press®, and we come from a good place.

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The Apple Press is no longer available domestically in New Zealand. You’ll now only find us in select Asian markets. You can always reach us at hello@theapplepress.co.nz
Made with   in Hawke’s Bay, New Zealand. Copyright ©2025 The Apple Press. The Apple Press is a registered trade mark of The Apple Press Ltd. Supported by MRD Web + Digital.

JAZZ™ is a trade mark of T&G Global Limited and reserved for the exclusive use of licensees. Envy™ is a trade mark of T&G Global Limited and reserved for the exclusive use of licensees. Pink Lady® is a trade mark of Apple and Pear Australia Limited and reserved for the exclusive use of licensees.
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